Target Customers
Three distinct customer segments with different value propositions, sales motions, and timelines.
Now
🐕 Breeders (Züchter)
Free tier → Premium conversion
- Entry via free listing (1 litter, 5 inquiries/month)
- Upgrade nudge: unlimited listings, AI tools, site builder
- CHF 18/month — low friction, high retention
- Target: 200 premium breeders by Year 1 end
- Acquisition: SEO, word of mouth, club referrals
Phase 1
🏛️ Breed Clubs (Rasseklubs)
Club admin tools — operational wedge
- Target: one pilot club as proof of concept
- Club Admin app at clubs.welpenmatch.ch
- Zuchtwart app: replaces paper/email-based compliance
- Member directory, litter registration, health test queues
- Bridge breeder club records to marketplace profile
Phase 3
🏆 SKG (National Body)
Infrastructure licensing — national scale
- Position: digital compliance layer for all 112 SKG clubs
- Standardize member admin, litter registration, reporting
- SKG gets auditable compliance pipeline across ecosystem
- Revenue: licensing fee TBD — negotiated at national level
- Requires Rasseklub pilots and proven ROI first
💳 Pricing & Packaging
Free Tier
CHF 0/month
Get started, no credit card needed.
- 1 active listing
- 5 inquiries/month
- Basic breeder profile
- Public search visibility
Premium (SupaZüchter)
CHF 18/month
Everything a professional breeder needs.
- Unlimited listings
- Unlimited inquiries
- AI bio writer + response suggestions
- Custom site builder
- Advanced analytics
- Priority support
Club Admin
Price (editable)
Per club, billed annually.
- Member directory & invitations
- Litter registration workflows
- Zuchtwart review queues
- Health test verification
✏️ Edit price above — saved locally
SKG Licensing
Price (editable)
Negotiated nationally with SKG.
- Full platform access for all 112 clubs
- SKG-level reporting & dashboards
- Custom integrations (AMICUS, TRACES)
- Dedicated implementation support
✏️ Edit price above — saved locally
📡 Acquisition Channels
Track and manage each channel. Status, owner, and notes are saved to localStorage.
🔄 Sales Pipeline
Kanban board for club and SKG deals. Drag cards between stages.
✉️ Outreach Templates
Copy-ready German outreach texts. Click to expand, edit inline. Saved to localStorage.
💹 Revenue Projections
Edit any cell to recalculate totals. Saved to localStorage automatically.
| Year | Premium Breeders | MRR (CHF) | Transaction Volume (CHF) | Transaction Fees (CHF) | Club Licenses (CHF) | Total ARR (CHF) |
|---|
MRR is auto-calculated as Premium Breeders × CHF 18. Transaction fees assume 2% of volume. Total ARR = (MRR × 12) + Annual Transaction Fees + Club Licenses.