• Browse/search puppies, litters, breeders, dogs
• Create lifestyle/preference profile
• Get AI breed and puppy recommendations
• Send breeder inquiries, join waitlists
• Favorite breeders/litters/puppies/dogs
• 8-step onboarding: welcome, profile, lifestyle, quiz, preferences, contact, review, finish

• Everything buyers can do, plus:
• Manage public breeder profile
• Manage dogs, puppies, and litters
• Manage inquiries, waitlists, reservations
• AI-assisted bios, replies, communications
• Blog posts, document vault, pedigree management
• 9-step onboarding with autosave and validation

• Everything breeders can do, plus:
• Manage users and content platform-wide
• Verify breeders and moderate reviews
• Inspect platform statistics
• RLS/debugging tools

• Existing 8-tab breeder profile
• Hardcoded layout from breeder profile data
• All core marketplace features

• Full website builder with templates and sections
• AI content prefill and per-section regeneration
• Media manager and custom pages
• Wildcard subdomain: {slug}.welpenmatch.ch
• Optional custom domain
• 6 themes: classic, modern, warm, elegant, natural, minimal
• 10 page templates across 8 page types

• Breed matching: top breed recommendations with match scores
• Puppy matching: top puppy matches from buyer profile
• Lifestyle assessment chatbot: 3-4 conversational questions

• Bio writer: generates warm, professional German bios
• Profile chat: answers only from breeder-provided data
• Inquiry response generator with confidence scores
• Breed translation: English to German content
• Site builder AI prefill (5/day) and per-section regenerate (20/day)

• Search puppies, breeders, litters, breeding dogs
• Algolia-powered with denormalized breeder info in puppy index
• Facets: availability, breed, price, location, canton
• Predictive breed suggestions and real-time results

• Inquiry lifecycle: open, weitere_angaben, warteliste, abgelehnt, reserviert, abgeschlossen
• Real-time Supabase chat with text/image/document messages
• AI auto-response when confidence > 0.7
• Compatibility scoring (0-1), waitlist ranking

• Hunde A-Z breed profiles
• Canton-specific information for all 26 cantons
• Glossary, FAQ, purchase guidance, starter kit
• Laws/rules, breeder guidance, legal knowledge

• Registry-based section/template architecture
• 8 section types: hero, intro, rich-text, puppies grid, contact form, reviews, contact info, map
• Inline editing: InlineText, InlineRichText, InlineImage, InlineVideo
• Auto-save (2s debounce), publish/unpublish, AI regenerate
• Dual rendering: embedded in marketplace + standalone on subdomain

• POST /api/stripe/payments/create-deposit — Creates reservation deposit
• POST /api/stripe/payments/create-final — Creates final balance payment

• POST /api/stripe/connect/create-account — Onboard breeder
• GET /api/stripe/connect/return — OAuth return handler
• GET /api/stripe/connect/refresh — Refresh onboarding link
• GET /api/stripe/connect/balance — Fetch breeder balance
• GET /api/stripe/connect/payouts — Payout history

• POST /api/stripe/subscriptions/create-checkout — Premium checkout
• POST /api/stripe/subscriptions/portal — Billing portal
• POST /api/webhooks/stripe — Stripe events webhook

• GET /api/breeder-site/[id]/profile — Public profile
• GET /api/breeder-site/[id]/dogs — Dogs
• GET /api/breeder-site/[id]/litters — Litters
• GET /api/breeder-site/[id]/puppies — Puppies
• GET /api/breeder-site/[id]/blog — Blog
• GET /api/breeder-site/[id]/reviews — Reviews

• GET/POST /api/breeder-site/config — Site config
• GET/POST /api/breeder-site/pages — Pages CRUD
• PATCH /api/breeder-site/pages/[id] — Save page
• POST /api/breeder-site/pages/[id]/publish — Publish
• POST /api/breeder-site/ai/prefill — AI prefill
• POST /api/breeder-site/ai/regenerate — AI regen

• POST /api/breeder-site/media — Upload media
• DELETE /api/breeder-site/media/[id] — Delete media
• POST /api/breeder-site/anonymous-lead — Anonymous lead

• POST /api/clubs/auth — Club login
• GET/POST /api/clubs/members — Members
• PATCH /api/clubs/members/[id] — Update member
• POST /api/clubs/invite/accept — Accept invite

• GET /api/cron/review-reminders — Daily review reminders
• GET /api/cron/newsletter — Weekly newsletter
• GET /api/cron/daily-digest — Daily digest
• POST /api/breed-notifications/trigger — Breed alerts
• POST /api/webhooks/user-created — User created hook

• POST /api/images/upload — Image optimization upload
• GET /api/search — Search proxy
• POST /api/emails/send — Email send
• GET /api/emails/unsubscribe — Unsubscribe
• POST /api/auth/setup-breeder — Setup breeder
• POST /api/reports — Content reports
• POST /api/consent/record — Consent logging

• PostgreSQL database with Row Level Security
• Auth (email/password + Google OAuth)
• Realtime for chat messages
• Storage for images, documents, media
• Image transformations (replacing Vercel optimizer)
• Edge functions for event triggers
• Generated TypeScript types from schema

• Stripe Connect (Standard) for breeder payouts
• Destination charges: platform fee + transfer to breeder
• Two-stage payments: reservation deposit + final payment
• Subscriptions via Checkout Sessions
• Billing portal for payment management
• Webhook handling with idempotency
• Payment methods: card + TWINT
• API version pinned to 2026-03-25.dahlia

• Transactional and marketing email delivery
• Sender: WelpenMatch <noreply@welpenmatch.ch>
• 12 React Email templates (11 active, 1 orphaned)
• 4 languages: de, fr, it, en
• Batch sending: 50 per batch, 500ms delay
• Unsubscribe support for 3 marketing email types

• Google Genkit + Gemini 2.0 Flash for core AI
• All prompts are in German
• Breed matching, puppy matching, lifestyle chatbot
• Breeder bio writer, inquiry response generator
• Site builder AI prefill and per-section regenerate
• Auto-response triggers only when confidence > 0.7

• Parallel notification channel for breeders
• New inquiry alerts
• New message notifications
• Litter announcement notifications
• Voice task capture for internal ops

• Production hosting with SSR
• Preview deploys for every PR
• CI/CD pipeline
• Custom domain routing via rewrites
• Image optimization being moved to Supabase

• Puppy search index with denormalized breeder data
• Searchable: name, breed, description
• Facets: availability, breed, price
• Real-time suggestions and pagination

• welcome — on user creation
• email_verification — account verification
• new_inquiry — to breeder when buyer inquires
• new_message — new chat message notification
• inquiry_status_change — to buyer when status changes
• reservation_confirmation — to both buyer and breeder
• auto_rejection — to buyer on automated rejection
• litter_assignment — to buyer when assigned to waitlist

• blog_newsletter_digest — weekly cron, batches of 50
• new_litter_announcement — breed-subscription triggered
• review_reminder — daily cron, 14 days after pickup

All marketing emails include unsubscribe links via email_subscriptions table.

• Breed restrictions: 7 legal statuses (banned to allowed)
• Blood-percentage thresholds for mixed breeds
• Training requirements: theory, practical, exams, deadlines
• General regulations: insurance, registration, tax, leash laws
• Restricted areas: seasonal, time-based, with fine amounts
• All 26 cantons in schema, Zurich fully seeded

• banned — Fully prohibited
• banned_new — No new acquisitions
• restricted_permit — Permit required
• restricted_muzzle — Muzzle obligation
• restricted_leash — Leash obligation
• monitored — Under observation
• allowed — No restrictions

• AI-powered breed and puppy matching based on lifestyle
• Verified breeders with trust badges and SKG certification
• Secure on-platform payments with rehoming guarantee
• Canton-specific legal information and compliance awareness
• Comprehensive education hub (Hundewelt)

• Full operating system: profile, dogs, litters, waitlists, chat, documents
• AI-assisted bios, responses, and content generation
• Premium website with custom subdomain and inline editing
• Stripe-powered payments with 100% of listed price received
• Compatibility scoring to prioritize quality buyer matches

• Digital replacement for paper/email/Excel workflows
• Structured health-test verification and litter registration
• Zuchtwart compliance review queues
• Auditable progression from breeder to litter to puppy records
• Scalable framework across 112 SKG clubs

• Swiss cantonal regulation system — deep compliance knowledge across 26 cantons
• Breed club admin tools — operational lock-in with Rasseklubs and Zuchtwarte
• Breeder operating system — switching cost via data, workflows, and website
• Trust verification pipeline — SKG, health tests, compliance badges
• AI features grounded in domain-specific Swiss breeding data
• Network effects: breeders attract buyers, buyers attract breeders

• Phase 1: Consumer marketplace for buyers and breeders
• Phase 2: Operational tooling for breeders (portal, site builder, AI)
• Phase 3: Compliance/admin tooling for breed clubs
• Phase 4: SKG partnership and ecosystem integration

• Finalize site builder → launch Premium tier
• Club admin: auth + member layer
• Health test verification queue
• Litter registration pipeline
• Wire email_verification trigger
• post_purchase_welcome integration
• Security hardening
• Supabase image optimization rollout

• Full Zuchtwart app at zuchtwart.welpenmatch.ch
• Whelping report workflow
• Compliance overview + eligibility matrix
• Decision audit trail
• clubs.welpenmatch.ch full rollout
• Win first Rasseklub as reference
• Prepare SKG partnership pitch

• SKG partnership + official endorsement
• Unlock breeder supply at scale
• Expand to AT/DE market
• FCI import/export compliance tools
• Vet data integration
• AI regulation updates (dictate → ZAR)
• AMICUS registry integration

• Lighthouse score > 90
• Core Web Vitals compliance
• WebP/responsive image optimization
• SSR for SEO-critical pages

• RLS on all database tables
• Server-side auth validation
• Signup rate limits by IP/email
• Centralized HTML sanitization (isomorphic-dompurify)
• Soft deletes, no sensitive data in URLs

• German/de_CH metadata, Open Graph, Schema.org
• Sitemap, clean breeder slugs
• Responsive: mobile 375px, tablet 768px, desktop 1280px+
• Privacy: configurable retention (default 365d), marketing opt-in